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I Hate Digital

About I Hate Digital

ONE TEAM.TOTALACCOUNTABILITY.

Strategy, creative, technology, distribution and performance under one accountable team.

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London based. Globally operational.

Position

Not a channelsupplier.

Marketing became fragmented. Social, paid media and web moved to different suppliers, while responsibility for the result disappeared between them.

We put one team in charge of the plan and the work. Creative, media, technology and measurement share the same priorities and the same accountability.

We can run the marketing function or strengthen the team already in place.

How we operate

Marketingas a system.

  1. 01
    STRATEGYObjectives, market, positioning
  2. 02
    BUILDSystems, tracking, infrastructure
  3. 03
    CREATECampaigns, content, creative
  4. 04
    DISTRIBUTEOrganic, paid, search, creators
  5. 05
    AUTOMATEWorkflows, CRM, handoffs
  6. 06
    OPTIMISECreative, targeting, conversion
  7. 07
    SCALEInvestment behind what works

Process

Eight stages.

The scope changes with the objective, but every engagement follows the same operating discipline.

  1. 01

    DISCOVER

    Understand the business, customer, market, systems and current performance.

  2. 02

    STRATEGISE

    Define objectives, KPIs, positioning, channels and infrastructure.

  3. 03

    BUILD

    Create the foundations, systems, tracking, CRM or workflows required.

  4. 04

    CREATE

    Develop the campaigns, content and creative.

  5. 05

    DISTRIBUTE

    Deploy across organic, paid, search, creators and relevant channels.

  6. 06

    AUTOMATE

    Reduce manual work and connect systems where appropriate.

  7. 07

    OPTIMISE

    Use performance data to improve creative, targeting, conversion and process.

  8. 08

    SCALE

    Increase investment and resources behind proven growth opportunities.

Global

LONDON BASED.BUILT TO WORK ANYWHERE.

I Hate Digital works with businesses, brands, organisations and talent internationally. Where projects require travel outside the UK, flights, accommodation, transport and reasonable associated expenses are agreed and charged separately.

I Hate Digital camera operator filming on a tripod beside the practice ground at a LIV Golf event

Direct clients

  • Celsius
  • Under Armour
  • Kevin Plank
  • FOX
  • Warner
  • Sony
  • Universal
  • Netflix
  • ITV
  • BBC
  • LIV Golf
  • 4Aces GC

Selected experience

  • Chris Tucker
  • Victoria
  • Akon
  • Backstreet Boys
  • The Chainsmokers
  • DJ Snake
  • Tiësto
  • Anthony Anderson
  • Mark Wahlberg
  • Bert Kreischer
  • Amir Khan
  • Faryal Makhdoom
  • Gareth Bale

Experience listed reflects work delivered across entertainment, sport and culture. It does not imply endorsement or ongoing representation.

MARKETING YOU'LLACTUALLY LOVE.

Tell us the objective and we will work out what it takes to reach it.

Book a Free Strategy CallSee the work