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IHM

About IHM

ONE TEAM.TOTALACCOUNTABILITY.

Strategy. Creative. Technology. Performance. The marketing you said you hated — done right.

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London based. Globally operational.

Position

Not a channelsupplier.

I Hate Marketing exists because marketing broke into pieces. A social agency here, a paid media freelancer there, a web developer somewhere else, and a strategy nobody owns end to end.

We put the pieces back together. Strategy, creative, production, distribution, technology and performance sit inside one team with one accountability line — so the work compounds instead of colliding.

For businesses without a marketing department, we become it. For businesses that have one, we make it move faster.

How we operate

Marketingas a system.

  1. 01
    STRATEGYObjectives, market, positioning
  2. 02
    BUILDSystems, tracking, infrastructure
  3. 03
    CREATECampaigns, content, creative
  4. 04
    DISTRIBUTEOrganic, paid, search, creators
  5. 05
    AUTOMATEWorkflows, CRM, handoffs
  6. 06
    OPTIMISECreative, targeting, conversion
  7. 07
    SCALEInvestment behind what works

Process

Eight stages.

Scaled to the size of the objective, the same operating process runs behind every engagement.

  1. 01

    DISCOVER

    Understand the business, customer, market, systems and current performance.

  2. 02

    STRATEGISE

    Define objectives, KPIs, positioning, channels and infrastructure.

  3. 03

    BUILD

    Create the foundations, systems, tracking, CRM or workflows required.

  4. 04

    CREATE

    Develop the campaigns, content and creative.

  5. 05

    DISTRIBUTE

    Deploy across organic, paid, search, creators and relevant channels.

  6. 06

    AUTOMATE

    Reduce manual work and connect systems where appropriate.

  7. 07

    OPTIMISE

    Use performance data to improve creative, targeting, conversion and process.

  8. 08

    SCALE

    Increase investment and resources behind proven growth opportunities.

Global

LONDON BASED.BUILT TO WORK ANYWHERE.

I Hate Marketing works with businesses, brands, organisations and talent internationally. Where projects require travel outside the UK, flights, accommodation, transport and reasonable associated expenses are agreed and charged separately.

IHM camera operator filming on a tripod beside the practice ground at a LIV Golf event

Direct clients

  • Celsius
  • Under Armour
  • Kevin Plank
  • FOX
  • Warner
  • Sony
  • Universal
  • ITV
  • BBC
  • LIV Golf
  • 4Aces GC

Selected experience

  • Chris Tucker
  • Victoria
  • Akon
  • Backstreet Boys
  • The Chainsmokers
  • DJ Snake
  • Tiësto
  • Anthony Anderson
  • Mark Wahlberg
  • Bert Kreischer
  • Amir Khan
  • Faryal Makhdoom
  • Gareth Bale

Experience listed reflects work delivered across entertainment, sport and culture. It does not imply endorsement or ongoing representation.

MARKETING YOU'LLACTUALLY LOVE.

Tell us where you want to go. We'll work out what is required to get there.

Book a Strategy CallSee the work