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IHM
IHM camera operator filming on a tripod beside the practice ground at a LIV Golf event

London based. Globally operational.

MARKETING YOU'LLACTUALLY LOVE.

Strategy. Creative. Technology. Performance. The marketing you said you hated — done right.

Book a Strategy CallSee the work

What we are

One team.Every discipline.One accountability.

I Hate Marketing is a done-for-you marketing, creative, performance, technology and growth partner. We take responsibility for the whole operation — not a single channel inside it.

Strategy defines the objective. Technology creates the infrastructure. Creative earns attention. Distribution places it in front of the right people. Performance data decides what happens next.

For businesses with no marketing department, we become it. For businesses with one, we make it move faster.

Direct clients

  • Celsius
  • Under Armour
  • Kevin Plank
  • FOX
  • Warner
  • Sony
  • Universal
  • ITV
  • BBC
  • LIV Golf
  • 4Aces GC

Selected experience across entertainment, sport and culture: Chris Tucker · Victoria · Akon · Backstreet Boys · The Chainsmokers · DJ Snake · Tiësto · Anthony Anderson · Mark Wahlberg · Bert Kreischer · Amir Khan · Faryal Makhdoom · Gareth Bale. Experience listed reflects work delivered; it does not imply endorsement.

Selected work

Proof, not promises.

All work

The IHM growth engine

Marketingas a system.

Most agencies sell an activity. We operate a connected system where every stage informs the next, so budget follows evidence rather than opinion.

  1. 01
    STRATEGYObjectives, market, positioning
  2. 02
    BUILDSystems, tracking, infrastructure
  3. 03
    CREATECampaigns, content, creative
  4. 04
    DISTRIBUTEOrganic, paid, search, creators
  5. 05
    AUTOMATEWorkflows, CRM, handoffs
  6. 06
    OPTIMISECreative, targeting, conversion
  7. 07
    SCALEInvestment behind what works

Capability

Nine disciplines.One operation.

All services
01StrategyObjectives, positioning, channels and KPI frameworks.02SocialOrganic growth, content systems and community.03PerformancePaid social, PPC and acquisition economics.04SearchSEO, technical, authority, AEO and GEO.05Creative & ProductionFilm, photography, motion, VFX and post.06InfluenceCreator strategy, sourcing and activations.07WebUX, UI, custom build and conversion.08AI & AutomationWorkflows, agents, integrations and tooling.09CRM & DataCRM builds, migration and reporting infrastructure.

Technology & infrastructure

Marketing thatruns itselfwhere it should.

Automation, CRM and data infrastructure are not add-ons. They are what makes growth repeatable — reducing manual work, connecting systems and making performance measurable.

AI & AutomationCRM & Data
  • AI AUTOMATION
  • CRM
  • DATABASES
  • INTEGRATIONS
  • DASHBOARDS
  • WORKFLOWS
  • DATA MIGRATION

Where you are

Three ways in.

BUILDFor businesses without a marketing department.We build the foundations and manage the execution.Explore Launch →
SCALEFor businesses where marketing exists but isn't scaling.We identify the constraints, improve the structure and accelerate what works.Explore Scale →
LEADFor organisations operating at scale.Strategy, creative, performance, technology, data and execution under one accountable structure.Explore Enterprise →

How we work

Eight stages.No guesswork.

The same operating process runs behind every engagement, scaled to the size of the objective. It is how we stay accountable to outcomes rather than deliverables.

  1. 01

    DISCOVER

    Understand the business, customer, market, systems and current performance.

  2. 02

    STRATEGISE

    Define objectives, KPIs, positioning, channels and infrastructure.

  3. 03

    BUILD

    Create the foundations, systems, tracking, CRM or workflows required.

  4. 04

    CREATE

    Develop the campaigns, content and creative.

  5. 05

    DISTRIBUTE

    Deploy across organic, paid, search, creators and relevant channels.

  6. 06

    AUTOMATE

    Reduce manual work and connect systems where appropriate.

  7. 07

    OPTIMISE

    Use performance data to improve creative, targeting, conversion and process.

  8. 08

    SCALE

    Increase investment and resources behind proven growth opportunities.

Solutions

Pick the levelof support.

Compare solutions
LAUNCHBUILD THE FOUNDATION PROPERLY.For small and growing businesses. Build the foundation and start growing properly.
£1,750 / MONTH + VATBook a Launch Call →
SCALEYOUR MARKETING IS RUNNING.For established businesses. Fix what isn't working. Scale what is.
£3,999 / MONTH + VATBook a Scale Call →
ENTERPRISEAN EXTERNAL GROWTH DEPARTMENT.For major organisations and global brands. An external marketing, growth and digital infrastructure division.
FROM £11,000 / MONTH + VATDiscuss Enterprise →
BESPOKEBUILT AROUND THE CHALLENGE.For businesses requiring a custom combination of services.
CUSTOM SCOPEBuild My Scope →

Evidence

What happenswhen it's done right.

Figures below relate to LIV GOLF. Read the full breakdown of the strategy, production model and distribution system behind them.

Read the case study
Followers
1M+Followers
From zero to one million
18 monthsFrom zero to one million
Impressions to date
20B+Impressions to date
IHM camera operator filming on a tripod beside the practice ground at a LIV Golf event

Insights

Thinking, published.

All insights
GrowthWhy fragmented marketing stalls before it scales5 min
Paid MediaCreative testing that actually compounds4 min
SearchSearch after answer engines: AEO and GEO in practice6 min

Questions

Straight answers.

MARKETING YOU'LLACTUALLY LOVE.

Tell us where you want to go. We'll work out what is required to get there.

Book a Strategy CallExplore solutions