Growth · Generative Engine Optimization
GET CITED BYGENERATIVE SEARCH.
Generative search doesn't return ten blue links — it synthesises an answer and names its sources. GEO is the work of becoming one of those sources: structuring authority, content and signals so generative engines choose to cite you.
The flow
- 01Audit
- 02Authority mapping
- 03Content structure
- 04Citation signals
- 05Monitor
Scope
What thisincludes.
In generative search, the cited source is the new page one.
What GEO involves
- authority and expertise signals
- content structured for citation
- entity and relationship clarity
- technical accessibility for AI crawlers
- consistent brand presence across the web
- measurement of citations over time
Where it applies
- Google AI Overviews
- Perplexity and answer engines
- ChatGPT and conversational AI search
- generative discovery across platforms
Notes
- GEO overlaps with AEO and SEO — they share a technical foundation. GEO focuses specifically on authority and citation signals for generative experiences.
- Generative results are probabilistic and change frequently. We measure citation presence over time rather than promising any single placement.
Questions
Commonquestions.
[GENERATIVE ENGINE OPTIMIZATION DIAGRAM]
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