Growth · Generative Engine Optimization
GET CITED BYGENERATIVE SEARCH.
Generative search doesn't return ten blue links, it synthesises an answer and names its sources. GEO is the work of becoming one of those sources: structuring authority, content and signals so generative engines choose to cite you.
The flow
- 01Audit
- 02Authority mapping
- 03Content structure
- 04Citation signals
- 05Monitor
Scope
What thisincludes.
In generative search, the cited source is the new page one.
What GEO involves
- authority and expertise signals
- content structured for citation
- entity and relationship clarity
- technical accessibility for AI crawlers
- consistent brand presence across the web
- measurement of citations over time
Where it applies
- Google AI Overviews
- Perplexity and answer engines
- ChatGPT and conversational AI search
- generative discovery across platforms
Notes
- GEO overlaps with AEO and SEO, they share a technical foundation. GEO focuses specifically on authority and citation signals for generative experiences.
- Generative results are probabilistic and change frequently. We measure citation presence over time rather than promising any single placement.
Questions
Commonquestions.
MARKETING YOU'LLACTUALLY LOVE.
Tell us the objective and we will work out what it takes to reach it.