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I Hate Digital

CURRENT CLIENT

4Aces GC wordmark logo

A year of weekly team content grew the audience to more than 110K followers.

Followers
110K+Followers
From zero
1 yearFrom zero
I Hate Digital videographer filming a player selecting clubs on the range at a LIV Golf event

The breakdown

Strategy,creative,distribution.

Overview

An ongoing partnership covering strategy, creative direction, production and distribution for the team's owned channels.

Strategy

Position the team through its players and its environment: personality, rivalry, preparation and the moments other coverage does not reach.

Creative

Formats used consistent treatment, typography and pacing so the work was recognisable across every channel.

Production

On-site capture across event weeks: range, course, team spaces and travel, with editing built for rapid publishing.

Distribution

Channel-specific delivery sequenced around competition days, with performance reviewed and formats adjusted as the season progresses.

Media

From the shoot.

I Hate Digital camera operator filming on a tripod beside the practice ground at a LIV Golf event
I Hate Digital videographer filming a player selecting clubs on the range at a LIV Golf event
4aces project video
behind-the-scenes image
team content, short-form grid

MARKETING YOU'LLACTUALLY LOVE.

If you want an operation like this behind your brand, start with a strategy call.