The Challenge
A new global golf league with no existing audience, competing for attention against established tours, in a sport with entrenched viewing habits and a media landscape that had already formed an opinion.
Case study
LIV GOLF
Building a global audience from zero.
- Followers
- 1M+Followers
- From zero to one million
- 18 monthsFrom zero to one million
- Impressions to date
- 20B+Impressions to date
The breakdown
Strategy,creative,distribution.
The Strategy
Build the audience around players, moments and personality rather than fixtures. Establish formats that worked natively on each platform, then produce at a cadence the sport had not seen before.
The Execution
On-site capture across events: players, practice grounds, team environments, crowds and behind-the-scenes access. Fast turnaround editing designed for same-day publishing while attention was live.
The Distribution
Platform-specific cuts across short-form and long-form, sequenced across the event week so momentum built into competition days and carried between events.
The Result
One million followers built from scratch, reached within 18 months, and more than 20 billion impressions generated to date.
Media
From the shoot.
[LIV GOLF HERO VIDEO]
[DRONE FOOTAGE — TOURNAMENT COURSE]
[PLAYER INTERVIEW STILL]
[SOCIAL CUT — SHORT-FORM GRID]
MARKETING YOU'LLACTUALLY LOVE.
If you want an operation like this behind your brand, start with a strategy call.