Search after answer engines: AEO and GEO in practice

Answer engines summarise. Generative discovery cites. Neither behaves like a classic results page, and both reward clarity, structure and verifiable authority.

Content needs to answer a specific question in a form a machine can extract without ambiguity.

Entity clarity — who you are, what you do, where you operate — becomes a ranking input rather than a branding detail.

Technical health, internal linking and genuine authority still decide whether anything else works. The fundamentals did not get easier; they got more visible.